Victoria Veltri

GUMMY GUTS: CANDY PACKAGING

I created an original candy packaging series based on the dissection of animals found in biology class. There are a series of four colorful packages and a display case. Each individual candy package has a tray inside which pulls out to reveal the gummy candy, along with a labeled interior view of the inside of the animal. The display case is a die-cut of the frog from the series of animal candies. The frog’s mouth is open and showcases the brand name and houses the candy packages as if it were eating them. To accompany the packaging, I created two illustrated social media ads that can be used for promotion on both Instagram and Twitter. 

Medium: digital