Jacob Soojian

NOOM SOUNDS PEDAL COLLECTION

I’m a musician, and I love guitar pedals. I have explored making my own from an engineering standpoint, and this lead to my interest in the visual branding of an effects pedal company, Noom Sounds. This project explores that branding, and the way it appears on four pedals. In each, I’ve developed a visual representation of the pedal’s aural effect while exploring how this individual unit situates within the brand as a whole.

Medium: digital