Brand

In the United States, National Geographic, CNN, and MLB are known for their magazine, news, and sports brands, however in Korea, these brands are recognized as apparel brands. I found this view very interesting. This thesis introduces three brands, and each brand compares differences in the perception of the brand in the United States and the perception of the brand in Korea. It also explains the fashion trend of constantly exploring, purchasing, and consuming new brands, and explains the use of Logo PLAY, which presents its identity through the brand's identity.